Forrester Research and AI
Analyst firm cutting staff as AI pressures research demand
Forrester's revenue fell about 8% in 2025 and it announced an ~8% workforce reduction while sunsetting its strategy-consulting business, even as it leans on its own AI research platform, Izola.
What happened
- 2025: Full-year revenue fell ~8% to ~$397M; contract value down ~6%; consulting and events revenue fell 9% and 29%.
- 2026: Announced ~8% workforce reduction (Feb 2026) with roughly $10M in restructuring charges through Q3 2026.
- 2025: Sunset its strategy-consulting business amid declining bookings while scaling its Izola AI research platform.
AI angle
Like Gartner, Forrester sells human research and consulting that AI assistants increasingly substitute for, forcing layoffs and a pivot to its own AI tools.
Sources
AI company card
Forrester Research
Analyst firm cutting staff as AI pressures research demand. Like Gartner, Forrester sells human research and consulting that AI assistants increasingly substitute for, forcing layoffs and a pivot to its own AI tools.
AIFear.com
Company-impact notes are curated, dated summaries; this profile set was last web-verified on 2026-06-27. Informational only — not investment advice. Spotted something stale? Request a correction.