Management · SOC 11-2011
AI-generated copy, campaign analysis, and audience targeting are reshaping advertising, compressing what managers need to review and approve.
A large share of tasks is exposed; the role will change a lot.
Timeline: Generative AI already handles much copy and targeting analysis; managers who shift from doing to directing AI output and applying brand judgment will stay relevant over the next 5 years.
Tap a skill to find courses on Coursera.
Some links are affiliate links — if you sign up or buy through them, we may earn a commission at no extra cost to you.
$161,700 median pay
$140,360 median pay
$161,700 median pay
$139,510 median pay
$161,700 median pay
$161,180 median pay
Industry pages show which sectors this occupation feeds and the AI companies driving the shift.
AI job-risk card
Advertising and Promotions Managers is at risk on AIFear. A large share of tasks is exposed; the role will change a lot.
AIFear.com
Our AI Fear Score for Advertising and Promotions Managers is 62/100 (At risk). A large share of tasks is exposed; the role will change a lot.
62 out of 100, based on an AI-model review of this occupation's O*NET tasks against what current AI can actually do.
Most exposed: Producing advertising copy and promotional materials, Monitoring and analyzing campaign performance, Preparing campaign cost estimates and budgets, Identifying and profiling target buyer segments. Harder to automate: Building relationships with clients and agency partners, Creative direction and brand judgment, Developing diverse coalition campaigns, Managing and developing advertising staff.
Lean into AI-assisted creative direction, Brand strategy, Marketing analytics, Stakeholder management. Consider roles such as Brand strategist or Creative director or Integrated marketing VP.
Tasks, skills and AI-exposure for this role were reviewed by an AI model against its O*NET task profile (curated roles use published research anchors). Pay and employment, where shown, are U.S. BLS OEWS (May 2024) figures. This is an estimate, not a prediction about any individual's job. Compare all occupations.