Sales · SOC 41-3011
AI can draft ad proposals and generate media kits, but cultivating advertiser relationships and closing deals still needs a skilled human.
A large share of tasks is exposed; the role will change a lot.
Timeline: Programmatic advertising AI will automate much of the transactional ad-buying by 2027; agents who shift to strategic consulting and relationship management will thrive.
Tap a skill to find courses on Coursera.
Some links are affiliate links — if you sign up or buy through them, we may earn a commission at no extra cost to you.
$78,140 median pay
$66,260 median pay
$89,990 median pay
$48,450 median pay
$38,540 median pay
$66,780 median pay
AI job-risk card
Advertising Sales Agents is at risk on AIFear. A large share of tasks is exposed; the role will change a lot.
AIFear.com
Our AI Fear Score for Advertising Sales Agents is 58/100 (At risk). A large share of tasks is exposed; the role will change a lot.
58 out of 100, based on an AI-model review of this occupation's O*NET tasks against what current AI can actually do.
Most exposed: Drafting sales presentations and media kits, Generating cost estimates for ad campaigns, Writing copy and preparing correspondence, Recommending ad sizes and formats. Harder to automate: Prospecting and developing new advertiser relationships, Negotiating and closing deals with clients, Identifying emerging ad markets and opportunities, Representing the brand at trade events.
Lean into Digital advertising platforms, Consultative sales, Media analytics, AI-assisted content creation, Client relationship management. Consider roles such as Digital media strategist or Account director at ad agency or Marketing partnerships manager.
Tasks, skills and AI-exposure for this role were reviewed by an AI model against its O*NET task profile (curated roles use published research anchors). Pay and employment, where shown, are U.S. BLS OEWS (May 2024) figures. This is an estimate, not a prediction about any individual's job. Compare all occupations.