Sales · SOC 41-9012
AI image generation threatens stock and catalog modeling, but live runway and high-end commercial work still demands human presence.
A large share of tasks is exposed; the role will change a lot.
Timeline: AI image synthesis is already replacing lower-end catalog and stock photography models; live runway and luxury brand campaigns will demand human models longer.
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$78,140 median pay
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AI job-risk card
Models is at risk on AIFear. A large share of tasks is exposed; the role will change a lot.
AIFear.com
Our AI Fear Score for Models is 55/100 (At risk). A large share of tasks is exposed; the role will change a lot.
55 out of 100, based on an AI-model review of this occupation's O*NET tasks against what current AI can actually do.
Most exposed: Posing for catalog, stock, and promotional photo sessions, Reporting job completions and managing scheduling logistics, Recording rates and voucher documentation. Harder to automate: Maintaining personal appearance and physical conditioning, Building a distinctive portfolio and industry relationships, Working collaboratively on set with creative teams, Applying professional makeup and styling judgment.
Lean into Personal brand development, On-camera performance, Social media content creation, AI-era digital modeling literacy, Client relationship management. Consider roles such as Brand influencer or content creator or Creative director or art director or Casting coordinator.
Tasks, skills and AI-exposure for this role were reviewed by an AI model against its O*NET task profile (curated roles use published research anchors). Pay and employment, where shown, are U.S. BLS OEWS (May 2024) figures. This is an estimate, not a prediction about any individual's job. Compare all occupations.