Management & Marketing · SOC 13-1161
Studies markets and consumers to guide products and campaigns.
A large share of tasks is exposed; the role will change a lot.
Timeline: 2–5 years — AI handles data crunching and survey synthesis.
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$67,000 median pay
$99,000 median pay
$157,000 median pay
$98,000 median pay
Industry pages show which sectors this occupation feeds and the AI companies driving the shift.
AI job-risk card
Market Research Analyst is at risk on AIFear. A large share of tasks is exposed; the role will change a lot.
AIFear.com
Our AI Fear Score for Market Research Analyst is 72/100 (At risk). A large share of tasks is exposed; the role will change a lot.
72 out of 100. It blends a Frey & Osborne automation probability of 61% with an estimated LLM task-exposure of 85%.
Most exposed: Survey analysis, Compiling reports, Competitor scans. Harder to automate: Framing the right questions, Translating insight to strategy.
Lean into Strategy, Causal thinking, Stakeholder influence. Consider roles such as Product strategist or Insights lead.
AI Fear Score blends Frey & Osborne (2013) automation probability with an LLM task-exposure estimate (after Eloundou et al., 2023). Pay/employment are approximate BLS figures. This is an estimate, not a prediction about any individual's job. Compare all occupations.