Management & Marketing · SOC 11-2021
Plans and leads campaigns and brand strategy.
Hands-on, interpersonal or high-stakes work AI struggles to replace.
Timeline: Augmented, not replaced — AI is a force multiplier for marketers.
Tap a skill to find courses on Coursera.
Some links are affiliate links — if you sign up or buy through them, we may earn a commission at no extra cost to you.
$98,000 median pay
$99,000 median pay
$67,000 median pay
$74,000 median pay
Industry pages show which sectors this occupation feeds and the AI companies driving the shift.
AI job-risk card
Marketing Manager is resilient on AIFear. Hands-on, interpersonal or high-stakes work AI struggles to replace.
AIFear.com
Our AI Fear Score for Marketing Manager is 32/100 (Resilient). Hands-on, interpersonal or high-stakes work AI struggles to replace.
32 out of 100. It blends a Frey & Osborne automation probability of 1% with an estimated LLM task-exposure of 70%.
Most exposed: Drafting copy and briefs, A/B variant creation, Reporting. Harder to automate: Brand and positioning strategy, Leading teams and budgets.
Lean into Strategy, AI-augmented creative ops, Leadership. Consider roles such as Head of growth or Brand director.
AI Fear Score blends Frey & Osborne (2013) automation probability with an LLM task-exposure estimate (after Eloundou et al., 2023). Pay/employment are approximate BLS figures. This is an estimate, not a prediction about any individual's job. Compare all occupations.